In this edition of One Thousand Paths, we get into conversation with Sadhana Balaji, a marketer with a decade of experience in building and scaling content and brand functions at hyper-growth B2B SaaS companies such as Freshworks and Chargebee. She joins us in a fascinating conversation that touches on what it takes to succeed in content marketing, developing good taste deliberately, how she uses AI in her workflows, and letting go of the illusion of control.